The reality of pitching for new business is that any pitch that is all performance and no preparation will uniformly fail. To conduct a successful business pitch, meticulous and strategic research is just as, if not more, important than the content of the presentation itself and the way that it is delivered.
In my last post, I discussed why it is occasionally beneficial to turn down opportunities to pitch for new clients. If you recall, I looked at the need for growing agencies to become more selective over which contracts they bid for, so that they can properly prioritise time resources to those deals that are likely […]
“It’s not the will to win that matters – everyone has that. It’s the will to prepare to win that matters” American Football coach, Paul Bryant, was most likely talking about getting up to train on a wet Saturday morning, but he makes a good business point too.