What will the communications department of the future look like?
It is no secret that social media has turned the role of the communicator on its head. Just as the iPod did with consumers, or cloud computing has done in business technology, the emergence of Twitter, LinkedIn and other social media platforms have had a disruptive influence on the communications world. But while a lot […]
We Need More CMOs and CCOs on Boards
With companies facing continuous reputational risks in today’s hyper-connected world, having marketing and communications experience on the board should be a no brainer. But while modern boards are hugely inclusive in terms of gender and ethnicity, we often do not see such variety in the skillsets.