Communications professionals like myself have long debated how they can become more effective at storming the C-suite, the subject for a panel I chaired this week at the independent PR firm forum, which is part of the global public relations summit in Miami.
I listened to an interesting discussion by senior communications directors at this year’s European Circle of Communicators held in Rome – www.communicators-circle.eu In advance of the event participants had taken part in extensive research about trends in communications, discussed whether PR was ‘dead’ and debated how effective we are as an industry at supporting the […]
It is no secret that social media has turned the role of the communicator on its head. Just as the iPod did with consumers, or cloud computing has done in business technology, the emergence of Twitter, LinkedIn and other social media platforms have had a disruptive influence on the communications world. But while a lot […]